Sue Rhodes Visits Stockholm

Sue has worked in the museum industry for over 11 years and currently works for the National Trust as Volunteering Development Manager within the London and South East region across a portfolio of historic properties; including Petworth House a registered museum with an internationally important art collection. During her career Sue has previously held roles responsible for visitor experience and preventative conservation before discovering a passion for developing people and volunteering programmes. Sue has a degree in Three Dimensional Crafts and became an Associate of the Museums Association in 2012.

About Stockholm

Stockholm has over 75 museums all competing to attract visitors, maintain their reputation and stay relevant for today’s audiences. Sue travelled to Stockholm to discover how you stay resilient in such a populated market.

Visiting Abba The Museum - the ‘new museum in town’ and the Vasa Museum to experience their offer and meet and learn from their directors and for context visiting the Royal Palaces, the Spirit Museum and the Swedish History Museum.

What Sue learned:

  • Be brave – don’t be afraid of challenging the norm
  • Have no boundaries – be open to different ways to do things
  • Brand – know who you are and make sure that runs through everything
  • See it from the visitors point of view – everything must be great
  • Have a holistic approach – every part of your museum should be thought through, connected and authentic
  • Don’t be embarrassed to make money - to be resilient you need it!
  • Review and refresh constantly – never be complacent 

Sue came away from Stockholm with a renewed energy and commitment having been inspired by the personalities, dedication and drive of both directors and the realisation of how much this influences their museums and by the impressive, consistent high standards across the whole museum sector in Stockholm.